Down To Earth Jewelry |


Business Owner: Christine Watkins
Business Name: Down to Earth Jewelry
Years in Business: 10+
Facebook | Instagram
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About Down To Earth Jewelry:

I make handcrafted jewelry featuring copper, brass, leather, gemstones and handcrafted beads. I started making earrings for my daughters and the business has grown from there.  I like to challenge myself to learn new jewelry making techniques so I can offer an array of products to my customers.  My jewelry is very earthy and natural – influenced by the beauty of Tug Hill and the Adirondacks.

Before using did you have a website?

I had an Etsy shop.  I decided to switch because originally my etsy shop wasn’t seeing a lot of activity.  After my etsy shop got hacked, I knew it was the right choice to close that shop and work from my own website.

How did you first hear about and why was it appealing?

Originally, I had applied for funding through Adirondack North Country Association (ANCA) for website development. Brittany with Naturally Lewis reached out to me to see if I would be interested in this opportunity.  Low cost setup was a key component, as well as working with a local company.

122680490 683096092339701 2633838583231449494 o"Coughlin has been so easy to work with.  They are very responsive to issues and have also helped me link my website to Instagram shopping.  I appreciate the opportunity that Naturally Lewis has given me through their Lewis County Promotion." - Christine Watkins, Owner of Down To Earth Jewelry

Can you describe the process from sign-up to website launch?

It was a very easy process.  Down To Earth just had a brand photoshoot, so I provided those to Coughlin and with my logo, and they developed a site I love!  There was some back and forth of information and review of the site in process.  I also had the opportunity to meet with Coughlin to learn more about adding my own products to the site and the order process. 

What is your favorite feature of 

I like the tie to the North Country.

In your opinion, what is unique about compared to other website platforms? 

Working with a local designer.

What business results have you seen, or do you hope to see with your website? 

I have had consistent sales with the site (more than when I used Etsy).  I am also able to tag the products on the website to my Instagram posts, I am hopeful that will encourage more people to click and shop since they don’t have to go to my main profile to find the website link. logo

Having a website is easier than you think!

Contact Naturally Lewis to learn about Lewis County Business Discounts!