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About the Opportunity

Naturally Lewis, Inc. is conducting a resident sentiment survey to establish a data-driven benchmark for tourism and recreation development in Lewis County. The survey, which is hosted through Rove, will measure:

  • Quality of life in our community
  • Perceptions on tourism and its impacts
  • Overall mindset on tourism

What's the Impact?

By establishing a data-driven benchmark on resident sentiments regarding recreation and tourism in our communities, staff will be able to intentionally and strategically develop our community. In a nutshell, we need to know how to do our jobs in a way that is meaningful to the community. This data will tell us that!

Frequently Asked Questions.

Why is Naturally Lewis, Inc. conducting this research?

The Lewis County Chamber of Commerce, of which Naturally Lewis, Inc. adminsters the services for, has the following mission statement:

Empowering Lewis County communities through innovative tourism initiatives, leveraging the Discover Tug Hill brand to foster pride, attract visitors, and enhance the quality of life.

Guided by the Chamber's mission, we need to learn how the community feels in order to see where we need to go. This survey is not a response to any one initiative; it is to establish the starting point for how we can grow.

Why is Naturally Lewis, Inc. doing things with recreation and tourism?

The Lewis County Chamber of Commerce, of which Naturally Lewis, Inc. adminsters the services for, has the following mission statement:

Empowering Lewis County communities through innovative tourism initiatives, leveraging the Discover Tug Hill brand to foster pride, attract visitors, and enhance the quality of life.

With this, Naturally Lewis, Inc. has a Director of Tourism, Kristen Ward Aucter, who is leading this initiative. The Director of Tourism role was established in Fall of 2023; the organization is at a point now where we have our organizational transition grounded, funding in place, and we're hitting the ground running for intentional tourism development and promotion!

Did Naturally Lewis, Inc. make the questions for this survey?

We did not! This survey is hosted through Rove, a leading travel & tourism data and analytics company. The questions in this survey are being asked to several communities across New York State, as this opportunity was promoted to members of the New York State Tourism Industry Association.

What does Naturally Lewis, Inc. want to gain from this research?

By conducting a resident-sentiment survey, Naturally Lewis, Inc. is going to establish a data-driven benchmark for how residents of our communities feel about tourism and recreation. We will use the information collected from this survey to intentionally guide our development efforts in the future. 

The findings of this research will be publically available upon its completion. Hold us accountable to the needs of the community!