LOCAL BUSINESS SEMINAR SERIES: MARKETING 101

September 26, 2018

LOWVILLE, NY - SEPTEMBER 27, 2018 : “Marketing Strategy for SMBs and Nonprofits” is the first of
five upcoming live seminars sponsored by 4 local business development agencies. The Women’s
Business Center of NYS in partnership with the North Country PTAC, the Lewis County Chamber of
Commerce and Lewis County Economic Development presents a series of marketing seminars
designed to help small businesses and nonprofit groups succeed in today’s marketing world.

“Marketing 101” focuses on the website and quality content as the cornerstones of a good marketing
strategy; and further demonstrates how to use free online tools to drive qualified website traffic using
email and social media.

Marketing a new or established business can seem like a daunting task to many owners and
managers, but it’s an important part of any successful business strategy. “Marketing 101” is a live
marketing series for new, small or medium-sized businesses and nonprofits to learn how to effectively
market themselves in the 21st Century.

Participants will learn how to spend as little as 3 hours per week and effectively advertise a product or
service to a highly-targeted local or regional audience. They will discover how to use free modern
tools to connect with a qualified audience that already needs their product or service; gain valuable
insight into lead development, and learn how to turn a prospect into a follower, followers into
customers, and customers into raving fans.

“Marketing Strategy for SMBs and Nonprofits” is the first of 5 upcoming seminars starting on
Tuesday, October 16th from 3:00pm to 6:00pm at the Lewis County Chamber of Commerce in
Lowville, NY. Participants will learn about current marketing trends and develop a marketing strategy
for their business, group or nonprofit organization to compete in the 21st Century Marketplace. The
cost of the seminar is $25.

Following “Marketing Strategy for SMBs and Nonprofits” in the Marketing 101 series:

● October 30th - Website Strategy and Management - Learn how to optimize your existing
website...or simply build a new one! Building and managing a website for a small business or
nonprofits used to be difficult, but now, there are many solutions available to establish and
build your presence on the Internet. From choosing a domain name and the right platform, to
content, security and search engine optimization, this seminar provides a series of steps and
action items necessary to build, manage and maintain a website. ($25)

● November 13th - Email Marketing 101 - Design and launch an email marketing campaign in
one day. Participants are encouraged to bring a laptop and follow along this live demonstration
that will demonstrate how to build a template, how to build a contact list and how to create
content to effectively communicate with leads, prospects, customers and volunteers.
Attendees will see a side-by-side comparison of Constant Contact and Mailchimp, two of the
leading email marketing platforms. ($25)

● November 27th - Facebook for Business - Learn how to start, optimize and manage a Facebook
Page for your business, organization or group. Facebook continues to provide a consistently
strong return on investment for marketing businesses of all sizes. For new and small
businesses, Facebook can provide an inexpensive entry into advertising. ($25)

● December 11th - Facebook Ads Manager - ** SEMINAR WILL RUN FROM 2-6PM AND WILL COVER FACEBOOK FOR BUSINESS AND FACEBOOK ADS MANAGER** Learn to use the same robust marketing tool that the
agencies use! Take control of your marketing budget and use it for effectively marketing to a
highly-qualified audience of Facebook Users. This class is recommended for those ready to
budget $150 - $300 per month in Facebook advertising costs. ($25)

Enrollment for the entire series or individual sessions may be completed by visiting nywbc.org or by
calling the Women’s Business Center of NYS at 315-733-9848.

Marketing 101 is presented in collaboration between the Women’s Business Center of NYS, North
Country PTAC, the Lewis County Chamber of Commerce and Lewis County Economic Development.
The Women’s Business Center is dedicated to helping women start or develop their business and
specializes in helping women achieve MWBE certification in 29 upstate New York Counties. North
Country PTAC serves as a Procurement Technical Assistance Center and provides free government
contract counseling to assist firms in selling to the military, federal, state and local governments.
Lewis County Economic Development’s mission is to attract and enhance industrial and economic
development and create jobs and maintain economic stability within Lewis County. The mission of the
Lewis County Chamber of Commerce is to nurture and promote commercial, recreational and
community activities, which enhance the quality of life and general prosperity of the people of Lewis
County.

Sessions are taught by veteran marketing consultant, Scott Mathias, who has a talent for teaching
and explaining modern technological tools into layperson’s terms. While each seminar is packed with
useful information and tips, the sessions allow for questions and clarification throughout.
All sessions take place at the Lewis County Chamber of Commerce at 7576 S. State Street Lowville,
NY. Questions may be directed to the Women’s Business Center at (315) 733-9848.

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Contact:
Women’s Business Center of NYS
Donna Rebisz, Project Director
200 Genesee Street Utica, NY 13502
(315) 733-9848
nywbc@aol.com

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